Sick of having to listen to a recorded voice tell you to press 1 for sue, 2 for bob, 7 for john... well the future of call centre Interactive Voice Response (IVR) is on your screen.
This is major - for the way we interact we customer service - trending towards self-service.
"We believe now is an opportune time for mobile self service. Spending on customer self service via mobile devices is expected to grow at double digit rates to 2015."
Source
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