For my case study, I have chosen the "You Tour" application as a social innovation using a clever device. You Tour is an application on the latest generation iPods that works as a multimedia "guidebook" for tourists. It allows tourists to conveniently and fully explore the cultural heritage of their holiday destinations (World Summit Award.com).
You Tour offers location maps, digital reconstructions, photographs, illustrations, animations, videos and instructions; a regularly updated directory of museums, restaurants, shops and services to enrich the tourist experience.
There is also information on embassies, currency, and emergency phone numbers to save people from the often happening emergency "tourist situations"; its most unique and attracting feature would be its audio/photo dictionary which contains useful phrases in the location's local language (World Summit Award.com).
I think You Tour is another smart app innovation, using virtual technology to enhance the user experience with the real world. It will help tourists get to know a new culture more thoroughly, bringing the world closer together.
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