No longer just for fun, augmented reality, is being used by large companies to support some of their services and products. One of the most notable is The US Postal Service, using the technology to determine shipping box sizes by overlaying a semi-transparent 3D model of a box over your item being shipped. General Motors is using it for an ‘enhanced vision system’, by creating an Augmented Reality Windshield, to help drivers find their way by pointing to landmarks and buildings. Other uses? T-shirts, baseball cards, music videos, toys [Lego], shopping, buying sunglasses [RayBan] and of course, a multitude of apps.
More and more companies will be using this technology for differentiating their products and services. Expect to begin to see augmented reality used in teaching and education [MIT Press], as well as in the marketing and PR industry. Check out 'Bring your pack to life", a contest on the Dentyne site.
“AR provides a ‘touchstone technology’ that layers geo-data, social networking and location-based advertising in a seamless format for consumers. The ramifications for advertising and the idea of ‘virtual air rights,’ combined with myriad B2B and B2C applications, will provide our clients with a wide range of exciting opportunities in the near future.” John C. Havens, SVP of social media at Porter Novelli
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