Not sure if this is really related to the course (still trying to wrap my head around it, to be quite honest). It had the words "mobile", "marketing", and "evolution of" in it.
The link is highly summarized and brief, so it shouldn't take too long to read. It is about a survey published by ABC Interactive (ABCi), titled “Going Mobile: How Publishers Are Preparing for the Burgeoning Mobile Market.”
Trend-forecasting?
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it definitely relates!
ReplyDeleteI can completely relate to this. Ever since I got a smartphone I've been using it every day to keep track of the weather, news, TTC reports, Go Train stuff, etc - much more so than any newspaper or print journal. The apps are sometimes even faster at providing important information than the LCD TVs throughout the city!
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